Dustin Hopkins from Kingside | Custom Websites and AI automation profile picture
Dustin Hopkins
Owner / CEO
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Kingside | Custom Websites and AI automation techy chessboard background pattern

Our Websites

Form Up Foundations
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Jane Barnes Interiors
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All Security
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TH Malloy
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WRIK Entertainment
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Phoenix Fiber
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Flynn Law
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Coastline Education
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Search Engine Optimization
"SEO" Services

Get found by more local customers

Google Business
Profile Optimization

Website Optimization

Organic lead generation

How it works

Our simple,
Powerful Approach

Kingside’s proven process is designed to demystify SEO and make winning local searches straightforward.

1. Evaluate

Audit your current website and profiles.

2. Strategize

Create a detailed SEO plan.

3. Optimize

Execute the SEO strategy.

4. Measure

Track and analyze results.

Are your ready to drive more local customers to your business?

We provide SEO strategies to help your local business stand out. Flexible plans available—pause or cancel anytime.

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Slots available

Local Lead Generation

Affordable plans for every stage of growth.

Optimized Google Business Profile

Automatic Feedback

Fresh Content Creation

Higher Quality Leads

Choose Your Plan

Monthly

Annual 10% OFF

Google Business Profile SEO

Higher local visibility

Generate more reviews

Weekly fresh content

Website SEO

Complete Website Optimization

Targeted Google Ads

Weekly articles

Full SEO Bundle

GBP SEO

Web SEO

Maximize visibility

Google Business Profile SEO
$5,346/yr

Higher local visibility

Generate more reviews

Weekly fresh content

Website SEO
$5,346/yr

Complete Website Optimization

Targeted Google Ads

Weekly articles

Full SEO Bundle
$10,692
$9,612/yr

GBP SEO

Web SEO

Maximize visibility

Compare Packages
GBP SEO
Website SEO
Bundle
Content Creation:
1 Article per week
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2 Updates posts week
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1 Google PPC Ad Campaign
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1 Monthly Newsletter
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Reputation Management:
Automated Review Generation
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Respond to Reviews within 48 hours
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Optimization:
Profile setup and verification
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Service listing optimization
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Compress Images for Speed
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Optimize Headings & Title Tags
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Embed GBP in Footer
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Update Schema & Sitemap
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Fix Unindexed Pages
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Each Package Includes:
30 Updated Listings
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Keyword Research
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Ongoing Analytics
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Dustin Hopkins centered in his chess club Your Move Chess Club in Worcester MA

Dustin Hopkins

founder - ceo

Hey, I'm Dustin. When I'm not busy building websites or AI automations, you can find me at my favorite cafe, talking trash in a chess game. I founded Worcester's 200+ member Chess Club, 'Your Move,' fueled by my love for the game and a desire to bring people together.  I continue this effort across MA by serving on the board of directors for the Massachusetts Chess Association.

Away from the chessboard, I put my engineering background and business experience to work for business owners, all with the goal of making a meaningful difference in our community.

Got Questions?

What is Local SEO and why is it important?

Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. It is important because it helps your business stand out in local search results, driving more traffic and potential customers from your area.

How long does it take to see results from Local SEO?

Local SEO typically takes 2-3 months to start showing significant results. The timeline can vary based on factors like competition, local market size, and the quality of the SEO efforts.

What are the key components of Local SEO?

The key components of Local SEO include optimizing your Google Business Profile, managing online reviews, building local citations, creating localized content, and ensuring your website is mobile-friendly and fast.

How do I choose the right keywords for Local SEO?

Choosing the right keywords involves researching what terms people in your local area use to find products or services like yours. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help identify relevant local keywords with good search volume and manageable competition.

What is the difference between GBP SEO and website SEO?

GBP SEO focuses on optimizing your Google Business Profile to improve local search visibility, manage reviews, and update business information. Website SEO involves optimizing your website’s content, structure, and technical aspects to improve search engine rankings and drive organic traffic. Both are essential for a comprehensive Local SEO strategy.

Ready to Drive More Local Customers to Your Business?

Don’t let your competitors take the lead. Boost your local visibility, attract more customers, and grow your business with our expert SEO services. Flexible plans that fit your needs—pause or cancel anytime.